Sawtooth Software Academy
Premier Online Training for Choice Modeling and Survey-Based Marketing Analytics
Learn Advanced Research Techniques, like Conjoint Analysis, from the Global Experts and Industry-Leading Practitioners of Choice Modeling
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The Sawtooth Software Academy is the premier online training platform to take your career to the next level with conjoint analysis and other advanced
Our library contains 60+ hours of hands-on training, presentations from recent Sawtooth Software conferences, hands-on CBC/MaxDiff software training workshops, advanced Turbo CBC seminars, case studies, and instruction for best practices from our in-house experts plus industry professionals.
Google's Chris Chapman discusses 4 novel applications of Conjoint Analysis (CA) for product design, from
12 years of past Sawtooth Software Conferences.
He highlights how each method is useful, describing its key points for success. This is a managerial talk omitting technical details in hopes that viewers will expand their conception of the problems that they can tackle with conjoint analysis!
Peter Kurtz & Stefan Binner, from bms Marketing Research & Strategy, present a behavioral framework which
improves choice models with 9 simple questions that precede the CBC tasks.
The paper describes the usefulness of the answers for three different purposes: recall of past shopping situations; use as covariates in CBC/HB estimation and consumer segmentation.
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Take your career to the next level by learning from the world's foremost authorities on advanced research and conjoint analysis.