Sawtooth Academy
Learn conjoint analysis and other advanced research methods from Sawtooth's team and leading practitioners in the field.
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The Sawtooth Academy is the premier online training platform to take your career to the next level with conjoint analysis and other advanced
research methodologies.
Our library includes conference talks, hands-on CBC/MaxDiff workshops, advanced Turbo CBC seminars, and case studies from our team and industry practitioners.
Google's Chris Chapman discusses 4 novel applications of Conjoint Analysis (CA) for product design, from
12 years of past Sawtooth Software Conferences.
He highlights how each method is useful, describing its
key points for success. This is a managerial talk omitting technical details in hopes that viewers will
expand their conception of the problems that they can tackle with conjoint analysis!
Peter Kurtz & Stefan Binner, from bms Marketing Research & Strategy, present a behavioral framework which
improves choice models with 9 simple questions that precede the CBC tasks.
The paper describes the usefulness of the answers for three different purposes: recall of past shopping
situations; use as covariates in CBC/HB estimation and consumer segmentation.
Popular content bundles
Video from Sawtooth events, covering choice modeling and analysis from introductory to advanced levels.
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Take your career to the next level by learning from the world's foremost authorities on advanced research and conjoint analysis.
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